Support

Explore helpful resources or reach out to us to learn the basics and manage your content seamlessly.

News

October 18, 2023

Holiday deadlines for Video App Integrations

If you plan on releasing content between November 18, 2023, and January 1, 2024, check the following delivery deadlines.

News

October 18, 2023

Holiday delivery deadlines for Apple TV Channels

If you plan on releasing content between November 18, 2023, and January 1, 2024, check the following delivery deadlines.

News

September 13, 2023

Vietnam ratings changes

Get an overview of the new ratings and advisories for Vietnam that must be applied to all TV and movie titles available on the Apple TV app.

Guides

Apple TV Channels Subscription Video Asset Specification

Review the requirements for the delivery of subscription content assets and examples of XML delivery.

News

November 17, 2022

Apple TV app specifications and tools updates

Review enhancements to support HDR10+, recent updates to Media Feed Validator, Parallax Exporter, and Sequence, and new localizations for Apple Partner Media Review.

News

October 20, 2022

Accelerated holiday deadlines for Apple TV Channels

Schedule for delivering content during the 2022 holiday season.

News

October 20, 2022

Accelerated holiday deadlines for Video App Integrations

Schedule for content delivery during the 2022 holiday season.

News

August 25, 2022

Introducing Apple Partner Media Review, Sequence, and Transporter 3.0

Learn about Apple Partner Media Review and Sequence, two new tools to help you preview and manage your content, and access the latest version of Transporter and new Transporter training.

Guides

Apple TV App and Universal Search Guide

Learn about Apple TV app and Universal Search development, deep links, subscriptions API, Now Playing integration, and best practices for formatting metadata and artwork.

Guides

UMC Catalog Data Interface Specification

Learn how to format and deliver catalog metadata in XML for the Universal Media Catalog (UMC) Data Ingest Service.

Guides

UMC Availability Data Interface Specification

Learn about the requirements to define the availability for content in your UMC Catalog to specify when, how, and where your content can be played.

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Video App Integrations partnership requirements

Learn about the partner onboarding requirements to integrate your app with the Apple TV app.

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Apple TV Channels partnership requirements

Learn about the partner onboarding requirements for Apple TV Channels.

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Apple TV Connect overview

Learn more about Apple TV Connect, a self-service portal for Apple TV Channels and select Video App Integrations partners to monitor the status of content.

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How to access Apple TV Connect

Access to Apple TV Connect is by invitation only. Learn how to access Apple TV Connect and set up your account.

Your Account

Set up users in Apple TV Connect

Learn how to add and remove users, and understand the different types of user roles and access in Apple TV Connect.

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Apple TV Connect features

Walk through the key features of Apple TV Connect, including account setup, how to check content availability and understand issues that may impact content from going live, and how to review status of asset deliveries.

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How to access iTunes Connect

Apple TV partners access iTunes Connect to view contracts, sales, and banking information. Learn how to add and manage iTunes Connect users.

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How to access Apple TV training

The Apple TV Training portal offers online courses for partners to learn about integration with the Apple TV app.

Your Account

Set up banking information in iTunes Connect

Learn how to add, edit, and delete bank account information in iTunes Connect.

Your Account

Set up tax information in iTunes Connect

Learn about required tax forms for Apple TV Channels partners and how to submit tax information in iTunes Connect.

Deliver Content

Apple-approved encoding houses

Search for Apple-approved encoding houses.

Prepare Content

Catalog and availability feeds overview

Get an overview of UMC catalog and availability feeds, services, content restrictions, and Sequence, a web tool to help build feeds.

Prepare Content

Asset requirements and delivery

Get an overview of Apple TV Channels asset requirements, including regional requirements for metadata and components, supported technologies, and asset package specifications.

Prepare Content

Metadata requirements

Get an overview of required and regional metadata in the catalog feed to deliver content to the Apple TV app.

Prepare Content

Artwork requirements

Get an overview of artwork specifications, policies, best practices, and how to tag artwork locales for content on the Apple TV app.

Prepare Content

Ratings and advisories requirements

Learn about required ratings for all content on the Apple TV app and get an overview of advisories which are required in select countries.

Prepare Content

Review asset quality

Before delivering your Apple TV Channels assets, review the quality of the video, audio, metadata, and subtitles.

Prepare Content

Set up offers and tiered content

Set up offers in the availability feed to make content available on the Apple TV app for free, with an account only, to subscribers only, or to viewers with a specific subscription tier.

Prepare Content

Coming Soon overview

Apple TV Channels partners can set up catalog and availability feeds to enable the Coming Soon feature to promote pre-release TV shows and movies on the Apple TV app.

Deliver Content

Set up Transporter

Learn how to install Transporter and set up a Transporter account for Apple TV Channels deliveries.

Deliver Content

Transporter basics

Learn how to use common Transporter modes to upload and manage Apple TV Channels deliveries.

Deliver Content

Validate metadata

To help validate content metadata in XML feeds, download catalog, availability, and partner manifest XSD files or use the Media Feed Validator.

Deliver Content

Create and publish feeds using Sequence

Sequence is a web tool to manage metadata, artwork, and content availability so you can easily create and publish feeds.

Manage Content

Troubleshoot artwork issues

When updating artwork, providing localized artwork, or delivering brand-new artwork assets, review these common issues to streamline the submission and review process.

Deliver Content

Validate asset deliveries

Access Apple TV Connect to view the status of your content deliveries and set up email notifications about high-priority titles and go-live status.

Deliver Content

Deliver previews and bonus content

Learn how to set up and deliver assets for trailers and bonus content, such as behind-the-scenes footage, on the Apple TV app.

Deliver Content

Deliver pre- and post-roll content

Learn how to deliver pre-roll and post-roll content for Apple TV Channels.

Sales and Trends

How to access Sales and Trends

Access Sales and Trends in iTunes Connect to download sales, streams, and subscription data to measure the performance of your Apple TV Channels.

Manage App Integration

Integrating your app with the Apple TV app

Get an overview of the requirements to integrate your app with the Apple TV app, including XML feeds for catalog and availability data, and app APIs.

Manage App Integration

Regression tests for app integration

How to test your tvOS and iOS apps for Apple TV app integration prior to releasing your app to the App Store.

Manage App Integration

Set up NowPlayingInfo for your app

Learn how to integrate your app with the Now Playing API to power Up Next in the Apple TV app.

Manage Content

Update assets

Learn how to update video, audio, and subtitle assets for existing content.

Manage Content

How to review content

Use Apple TV Connect and Apple Partner Media Review to verify metadata and assets before content goes live in the Apple TV app.

Manage Content

Remove content from the Apple TV app

If you plan to remove content from the Apple TV app, you must expire it first by updating the offer window end date in the availability feed.

Manage Content

Manage feeds with partner manifest

For content providers with a large volume of services, manage catalog and availability feeds together using the UMC partner manifest feed.

Guides

Apple TV Channels User Guide

This introductory guide includes initial steps for brand registration, feed development, and asset delivery, as well as asset pre-qualification and quality control checklists, and other partnership requirements.

Guides

UMC Standards and Style Guide

Review content guidelines and best practices for formatting your metadata and artwork.

Guides

UMC Catalog Partner Requirements Addendum

Get information about additional specifications for content delivery, including catalog and artwork requirements, minimum storefront requirements, and regional ratings.

Guides

Sequence User Guide

Create and publish catalog and availability XML feeds for the Apple TV app using Sequence, a web tool.

Guides

Sports Names and League Abbreviations

Reference this list of sport names and league abbreviation values to provide accurate metadata for sporting events.

Guides

Apple Partner Media Review

View your subscription video assets before they go live on the Apple TV app with Apple Partner Media Review.

Guides

Pre-Roll and Post-Roll Video Specification

Learn how to deliver videos such as promotional content, ratings, and dub credits that play before or after your subscription video content.

Guides

Content Advisories and Ratings

Get a list of supported content ratings and advisory codes.

Guides

Transporter User Guide

Review the technical requirements and modes for Transporter, a command-line tool used to upload and manage Apple TV Channels assets.

Guides

Parallax Previewer User Guide

Parallax Previewer is a tool for previewing layered images created for Apple TV to ensure images appear with the expected 3D effect.

Guides

Artwork Specifications

Before you create and submit artwork for Apple TV, review artwork policies and best practices, and download templates.

News

December 01, 2021

Updated artwork requirements, Now Playing Info, and app integration tests

Review updated artwork requirements, Now Playing Info updates, guidance for iOS and tvOS integration testing, and more.

News

September 28, 2021

Updated ratings for Apple TV app content

New ratings are now available for ingestion into Apple’s Universal Media Catalog.

News

July 22, 2021

Apple TV app ratings update announcement

New UMC ratings for July 2021.

News

November 09, 2020

New City and State/Province fields in sales reports

New “City” and “State Province” fields have replaced “Postal Code” in all applicable sales reports.

Manage Content

Epic Stage overview

Content Epic Stage deliverable elements for Apple TV app.

Get Started

Brand page programming

Access brand page programming in Apple TV Connect to create collections of titles from your catalog feed and manage when and where they appear on the Apple TV app.

Prepare Content

Subscription video regional requirements

See additional regional requirements for your subscription video content to go live on Apple TV Channels.

Guides

Schema Validation Guide

How to validate metadata XML files using Relax NG schemas.

News

July 02, 2020

New required metadata fields

In a set of European countries and Colombia, there are new requirements for documenting country of origin, production country, or original spoken locale in iTunes and Apple TV Channels video content.

Get Started

Apple TV app overview

With the Apple TV app, partners can present video content in one location through integrated video apps, channels, and iTunes purchases.

More Apple TV tools to check out.

Transporter

Easily submit content for the Apple TV app using Apple’s command-line tool and desktop app.

Parallax Exporter Plug-in for Adobe Photoshop

Proof and export your layered app icons or images.

Parallax Previewer App for macOS

A convenient way to preview layered app icons or images.