Remove content from the Apple TV app

To remove content from the Apple TV app, it must be expired. 

When an item in an availability feed expires, it must be communicated in the XML by entering a window end date in the feed at least 48 hours before the scheduled expiration. Simply removing an item from the availability feed does not guarantee that the item’s offer will be expired.

This XML example shows an offer with a window end date.

<item contentType="tv_episode" contentId="EPI10054611" catalogId="com.catalog.acme"
variantId="VAR_11">
   <pubDate>2018-08-07T09:51:33+01:00</pubDate>
   <playableProperties>
      <closedCaptioning>en-US,es-MX</closedCaptioning>
      <subtitles>en-US,es-MX,es-ES</subtitles>
      <subtitlesForDeaf>en-US</subtitlesForDeaf>
      <audioDescriptions>en-US</audioDescriptions>
      <additionalAudioLang>es-MX,es-ES</additionalAudioLang>
      <audioFormats>DD5.1,AAC,ATMOS</audioFormats>
      <primaryLocale>en-US</primaryLocale>
      <videoQuality>uhd</videoQuality>
   </playableProperties>
   <offers>
      <!-- subscription offer -->
      <offer>
         <offeringType>subscription</offeringType>
         <windowStart>2018-06-30T10:00:00+01:00</windowStart>
         <windowEnd>2019-10-13T10:00:00+01:00</windowEnd>
      </offer>
      <!-- free offer  -->
      <offer>
         <offeringType>free</offeringType>
         <windowStart>2018-09-15T10:00:00+01:00</windowStart>
         <windowEnd>2018-09-30T10:00:00+01:00</windowEnd>
      </offer>
   </offers>
</item>

Note: If you plan to expire a large batch of content, contact your Apple Technical Partner Representative in advance.