2025 Holiday deadlines for Video App Integrations

To prepare for the holiday season, we’re working to ensure that your high-profile content is ready to go live on the Apple TV app on time and with the high-quality product pages that we expect. Notify your Apple Technical Partner Representative of any priority titles releasing during the below dates and provide any necessary artwork or metadata through your catalog feed in advance of the holidays. If there are special circumstances that prohibit early artwork and metadata delivery, work with your Apple Technical Partner Representative to establish a workflow and timeline.

If your content will go live on the Apple TV app between November 22–30, 2025:

• Notify Apple about priority content by November 7, 2025.
• Provide artwork and catalog feed metadata by November 14, 2025.
  

If your content will go live on the Apple TV app between December 13, 2025, and January 1, 2026:

• Notify Apple about priority content by November 28, 2025.
• Provide artwork and catalog feed metadata by December 5, 2025.