Theatrical Trailer Delivery Guide
This theatrical trailer delivery guide is exclusively for designated partners only. Consult Apple technical representative if you have any questions.
Upload all assets in one folder with the name Studio_Title_date
to the designated Box folder listed on the submission form.
Required Video/Audio
Theatrical trailer video assets should be compliant with the trailers and clips guidelines. Keep in mind that the contents of the trailer must be appropriate for general audiences for US/CA.
- Apple ProRes 422 (HQ) with stereo audio
-
Video Spec
-
Audio Spec (option 5 - stereo)
Required Artwork
Supplying all of the artwork listed will provide the best in-app experience and representation of your movie. See the Movies Style Guide and Artwork Specifications for more details and download templates. Art assets are required for the initial trailer launch. Subsequent trailers for the same movie only require Tile/Keyframe artwork and you do not need to send 16:9 Cover Art. Artwork best practices and policies can be viewed here.
16:9 Cover Art
This artwork is displayed throughout the Apple TV app for your content when a customer is browsing content.
- File Type: Must be an LSR, PNG, or JPG
- Size: 3840 x 2160 pixels
Tile/Keyframe
A 16:9 image that is representative of a movie and should be a keyframe from the playable asset or a production still. Tile/Keyframe artwork must be included for every trailer (Trailer 1, Trailer 2, Teaser, etc.). The image should be a clear image and not contain any text or logo. Do not use a solid color, blurry or dark scene frame.
- File Type: Must be a PNG or JPG
- Size: 3840 x 2160 pixels (minimum 1920 x 1080 pixels)
- Aspect Ratio: 16:9
Optional Artwork
Full Color Content Logo
- File Type: Must be a transparent PNG
- Size: 4320 x 1300 pixels
Backdrop Wide
The Backdrop Wide image is displayed on product pages on the Apple TV app on iPad and in tvOS. The image should not contain any text.
- File Type: Must be a PNG
- Size: 4320 x 3240 pixels
Backdrop Tall
The Backdrop Tall image is displayed on product pages on the Apple TV app on iOS. The image should not contain any text.
- File Type: Must be a PNG
- Size: 1680 x 3636 pixels